BEAR NEO marks a new era of denim, where innovation, performance and responsibility come together.
Reimagined from the way denim is traditionally made, the collection uses lower-impact manufacturing techniques, including advanced laser and ozone finishing, to significantly reduce water consumption and processing impact. But Neo is more than a better process, it is denim engineered for better comfort, movement, durability and everyday performance.
Every pair carries an Environmental Passport, offering visibility into the resources used to create it.

A new generation of denim, built differently and backed by proof.